Entrepreneur states that a good business card will convey they overall image of your business/product (illustrator) which isn't an easy task on a card measuring only 2 inches by 3.5 inches. The article informs you that you shouldn't expect to tell everything on your business card but what you should expect it to do is present a professional idea/image that people will remember.
Important features:
- Colour
- Wording
- Texture
Common sense is important when designing your business card and the card should be appropriate for what it is you're promoting, in my case being an illustrator. Their business examples: For children's toys and games, bright, primary colours and words written in child's script or for financial consulting services, professionalism, traditional looks, black printing on grey, beige or white - MAKE IT RELEVANT.
General design tips:
- Use your logo as the basis (if applicable) and make it the largest element of the card.
- Keep it simple. Do not overload the card with too much information.
- Essentials: your name, title, company name, addresses, phone, email, websites.
- Make sure the typeface is eligible. Stick to one or two colours.
Creative design tips:
- 4 inch x 7 inch cards that fold over (mini-brouchure) make for interesting business cards.
- Nontraditiional shapes get attention. Examples: Teddy bear shape for child-care service or Wedding cake for wedding planner.
- Textured papers, coloured papers add to a card's appeal and interest. However, stick to lighter shades that enhance the typefaces readability.
- Embossing
- Foil stamping
Following on from design tips the article goes on to inform you of general business card tips and etiquette: Give people more than one card (to hand our to others), carry cards with you at all times (in a card case to preserve and keep clean)
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